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Are you ready to start a business but you don’t know where to begin?

YOU DON'T HAVE TO LAUNCH ALONE!


I know from personal experience (and from working with other business owners) how easy it is to get stuck in a state of analysis-paralysis with lots of ideas but no action to back them up.  You feel like it all needs to be perfectly formed in your mind before you do anything about it.  

Which never happens.

The longer you procrastinate, the more ideas you have and so begins the vicious cycle which takes you nowhere!

The Business Launch 101 Workshop carves out the time and focus you need to create an action plan to bring your business vision to life. With the input and expertise of a business coach with 12 years experience as a business owner.

Too often I see business owners launch their business without getting clear on what their customers really want or need.  They end up wasting a lot of time or money designing a beautiful website which is trying to "sell" something that no-one actually wants.

I don't want that to happen to you!  


No business thrives unless it creates a difference for people
who are willing to exchange money, time or loyalty
for the value that difference brings to their lives.
— Bernadette Jiwa, "Meaningful. The story of ideas that fly"

Business Launch 101 will take you through 3 steps:


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I believe that great businesses are built on compelling stories.

Those stories are the foundation of your business and they need to be clear and compelling if you are going to build a successful business on top of them.

Too often I see business owners launching businesses before getting really clear on who they are, what they stand for and what their customers truly need or desire.


SO WHICH STORIES ARE THE FOUNDATION OF YOUR BUSINESS?

Your Personal Story
(your passions, skills & talents and
your "why" for starting your business in the first place)

 PLUS

Your Customers' Stories
(their desires, challenges & needs - the things that they want to invest in)

 CREATES

Your Business' Most Compelling Story
(the greatest transformation and value your business provides to your customers)

Once you are clear on your story, your prospective customers' stories and your business' most compelling story, you can create a blueprint for your business that weaves those stories into the very foundation of your business. So that every decision you make and all the actions you take build upon that solid foundation.


What if, instead of spending all that time and money on deciding how to tell customers who we are, we spent more time and money on being who they want us to be?
— Bernadette Jiwa, Marketing: A Love Story

In this first step of Business Launch 101, I will help you to get clear on the life you want to live in this next chapter to make sure that the business you are planning supports that lifestyle. Too often, I see people start a business that gets in the way of them living the life they want to live. I want to make sure that your life goals and your business goals support each other.

This is your business and I want it to reflect you and allow you to do the work that only you can do.


You don’t need to compete when you know who you are.
— Bernadette Jiwa

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No matter how much you hustle, no matter how much time you devote to it, no matter how many new skills you learn, if your business isn’t designed to reach your goal, it won’t.
— Tara McMullin, Founder of What Works Network

The design of your business includes:

  • Your offers: the products or services you plan to offer which you create in response to what you know about your story, your customers’ stories and your most compelling business story;

  • Your pricing: this can be an emotional minefield but it doesn’t have to be - together we can figure out pricing that works for you and your clients;

  • Your business set-up: all the logistics and practicalities of setting up your business such as the corporate structure you choose for your business, opening your bank account, checking on any licenses you need, setting up a way to get paid etc etc. and

  • Your website: this is where you get to tell your most compelling business story. We will talk about the role your website plays in your business and I will help you to see how a lot of the work we did in Step One will translate into compelling copy for your website. We will also talk about the most affordable way to get your website up and running whether you choose one of the wonderful DIY options available today (Hello Squarespace!) or hiring someone to create your website for you.


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Marketing is no longer about the stuff that you make but about the stories you tell.
— Seth Godin

In Step One of Business Launch 101, we got clear on what I believe is the foundation of your business - your most compelling business story (which we uncovered by getting clear on your story and your prospective customers’ stories).

Marketing, when done respectfully, is sharing your most compelling business story with people who genuinely want to hear it.


You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
— Seth Godin

It’s easy to get distracted by all the different marketing methods that exist today and you can very easily waste time, energy and money chasing the newest and shiniest marketing method.

In Step Three of Business Launch 101, I will give you a framework for you to create a marketing plan for the launch of your business. Your marketing plan will outline how you plan to share your new business with as many people who want to hear about it as possible in a way that takes into account everything we know about you and your prospective clients. 

We will think about where your clients are online and in the real world and how you can showcase your business in those places in a way that allows you and your business to shine.  This is your business and I want you to build it your way while also being very mindful that your marketing needs to resonate with your prospective clients and needs to meet them where they are in their life.

In this step of Business Launch 101, you will:

  • learn the importance of setting up an email list so that you can connect with your prospective clients as you share your business' most compelling story with them;

  • decide which social media platforms you plan to be on and create accounts on those platforms for your business;

  • choose which social media or real world platform is going to be your #1 way of introducing people to your business so that you can channel the majority of your energy into that one platform;

  • learn how to create a weekly marketing plan broken down into daily plans of action so that you are consistently reaching out to your prospective clients with a clear and compelling message that will resonate with them.


What is included in business launch 101:

  • A workbook with assignments and resources for each Step of Business Launch 101;

  • a 2.5 hour workshop where I will walk you through each step of the process and you can ask questions and brainstorm with me other participants in the workshop; and

  • you can add one 45 minute call or three 45 minute calls with me so that I can provide more 1:1 support to you after the workshop.

You might have a lot of homework to do after the workshop and that is good.  It is much better to do this work before launching your business instead of learning the hard way how important it is after you have already launched.  This groundwork will create a strong foundation for the long-term success of your business


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WHEN:

  • Monday June 10th from 7.00pm to 9.30pm

WHERE:

Hoboken - location to be confirmed.

INCLUDES:

  • Questionnaire to complete before the workshop which you will bring with you;

  • Worksheets to complete during the workshop;

  • You can add the options of one 45 minute coaching call with me within 30 days or three 45 minute coaching calls with me within 60 days of the workshop.

COST:

  • $100 for the workshop;

  • $150 for workshop plus one 45 minute 1:1 coaching call to be scheduled within 30 days after the workshop; or

  • $300 for the workshop plus three 45 minute 1:1 coaching calls to be scheduled within 60 days after the workshop;

  • When you book the option with three 45 minute coaching calls, you will also receive customized assignments to complete between our calls plus email support between the calls.

Save $25 when you book by May 24th


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Here are some things to know about the online workshops:

  • We will meet online via Zoom so that you can attend from wherever you are in the world - once you register for the workshop I will send you instructions for how to join the workshop online.

  • If you register for the online workshop but are unable to attend, you will receive a recording of the workshop and any materials shared during the workshop within 48 hours.

  • We will work through the 6-step Your Next Chapter Map process that I have used in my own life and that I use with my private coaching clients.

  • This is an interactive workshop - you will receive worksheets to complete during the workshop so that you leave the workshop with a plan.

  • You just need to bring yourself, a beverage of your choice, the printouts of the worksheets and your favorite pen.

WHEN:

  • Tuesday June 18th from 10:00am to 12.30pm

INCLUDES:

  • Questionnaire to complete before the workshop which you will bring with you;

  • Worksheets to complete during the workshop;

  • You can add the options of one 45 minute coaching call with me within 30 days or three 45 minute coaching calls with me within 60 days of the workshop.

COST:

  • $90 for the workshop;

  • $140 for workshop plus one 45 minute 1:1 coaching call to be scheduled within 30 days after the workshop;

  • $290 for the workshop plus three 45 minute 1:1 coaching calls to be scheduled within 60 days after the workshop;

  • When you book the option with three 45 minute coaching calls, you will also receive customized assignments to complete between our calls plus email support between the calls.

Save $25 when you book by May 24th