Step Five:
create a plan for your next 90 days because you are what you choose to do

Once you know your longer-term vision and you have created a focus and framework for the next 12 months, you are ready to create a detailed plan for the next 12 weeks.

“Why 12 weeks?”, you might be wondering.

I’m glad you asked. I am a HUGE fan of the book The 12 Week Year by Brian Moran. I first started using it with my business coaching clients at Ink: The Story Studio when we were developing strategies for their businesses. But then I started using it in my own life (personal and business) and my business clients started applying it to their personal lives too, not just to their businesses.

The subtitle of the book is "Get More Done in 12 Weeks Than Others Do in 12 Months."

Now that I'm 50, I really, really, really want to maximize the weeks, months and years ahead.

To make the most of the time that is left.

It is amazing how much more you can achieve and how much more momentum you can build when you work 12 weeks at a time instead of having a 12 month plan.  I've used the same planning strategy in my own life and I love working with a 12 week focus.  It is a long enough time period to gain real momentum but short enough to see the end in sight! This is also the reason why I have structured Your Next Chapter Map as a 12 week program.


There is a poem that I love by the poet, Nayyirah Waheed, who writes:

i want to live so densely.png

Her words capture beautifully my desire for this next chapter of my life. I want a year to become ten years because I am living so fully in each and every moment. I don’t want to keep repeating the same year over and over again and call it a life.

As Diane Ackerman said:


I don’t want to get to the end of my life and find that I lived just the length of it. I want to have lived the width of it as well

I believe that I am more likely to live both the length and width of my life if I focus and plan my life 12 weeks at a time rather than 12 months at a time.

So in this step of the process, I will help you to get clear on what you want to focus on for the next 12 weeks and we will create an action plan that takes you from where you are now to where you want to be by the end of the 12 week period.

You will leave the session with a plan for the next 12 weeks so you know what to focus on and, equally importantly, what not to focus on anymore. 


When you embrace 12 weeks as the year in your thinking, it changes everything.
— Brian P. Moran, The 12 Week Year